Williams Lea appoints new CEO

Dec 28, 2012 (Datamonitor via COMTEX) -- Williams Lea, a provider of business process outsourcing, or BPO, and marketing services, has appointed Pete Zillig as CEO of its combined Tag / Williams Lea Marketing Solutions business in Europe.

Pete's appointment highlights Williams Lea's continued focus to integrate its subsidiary, Tag, with its Marketing Solutions business to create a truly global marketing production services business. The Group has already begun engaging its clients with a compelling joint proposition, combining Williams Lea's scale and experience in providing optimized, global communications solutions with Tag's market-leading design and production offering across all media and markets.

Conor Davey, Group CEO, said: "Pete brings a wealth of global client experience from both the agency and client side of our industry. His cross border and cross media experience will be invaluable in ensuring our new proposition succeeds for our clients." Pete Zillig said: "I'm very pleased to be taking on this opportunity at such an exciting time for the Company and I believe that the Tag/Marketing Solutions business is perfectly placed to take advantage of the ongoing changes in the communications landscape.

"Our focus will be to help brand owners produce and deploy high quality communications whilst improving their marketing efficiencies. I believe our business can be a significant part of the future marketing services model, working alongside both agencies and clients." Pete was most recently at the French communications group Havas where he was CEO of their flagship office, Euro RSCG New York. He has over 20 years of international experience on the client and agency side managing complex global account teams and clients, including HSBC, Kraft, Unilever, Nokia and Jaguar.

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