"Intershop Mobile Commerce" Enables Online Retailers to Deliver Individual Shopping Experiences on Smartphones, Tablets and Other Mobile Devices

(M2 PressWIRE Via Acquire Media NewsEdge) - Online retailers rely on Intershop technology and expertise when it comes to implementing a successful mobile commerce strategy - Page content, product data and marketing campaigns automatically adapt to different types of mobile devices - "Intershop Mobile Commerce" is an integral part of the Intershop 7 platform Jena, Germany -- The increasing use of mobile devices and resulting changes in consumer shopping behaviour mean that a mobile web shop is a requirement for many retailers. Online retailers who want to survive in the market and be securely positioned for the future rely on the technology and expertise of Intershop Communications AG when implementing a successful mobile commerce strategy. The e-commerce software and services provider's "Intershop Mobile Commerce" solution brings online stores to any mobile device, whether it's a smartphone, web-enabled mobile phone or tablet. The benefits for online retailers are obvious: via the mobile channel they can open up new market segments, boost sales and enhance the visibility of their brand and products.

To guarantee a distinctive shopping experience on all different types of mobile devices, "Intershop Mobile Commerce" adapts page content, product data and marketing campaigns to a wide range of smartphones and tablets. For example, content can be customised for iPhone and iPad users, while still providing an optimised user experience on Android, Windows and BlackBerry devices. Product images are automatically scaled, while videos are streamed in the appropriate formats and sizes. For usability, Intershop's technology supports a wide range of touchscreens, keypads, scrolling devices, styluses and other navigation concepts.

Since a good sales strategy should enable vendors to reach their customers through all potential channels, "Intershop Mobile Commerce" is not just a stand-alone application, but an integral part of the Intershop 7 platform, which allows you to replicate virtually every commerce scenario, with full customer interaction, as part of a single centralised system.

Thanks to the REST-compliant interface architecture (Representational State Transfer), online vendors using Intershop technology are well equipped for the future. They can respond quickly and easily to ongoing developments in mobile applications and exploit the potential of this dynamic, evolving market.

Jochen Moll, member and spokesman of Intershop's board of management: "If you want to succeed as a retailer today, you need to deliver a consistent shopping experience across all touchpoints, while adding real value for the customer. Mobile commerce now plays a key role as it helps retailers generate additional revenue and allows them to differentiate themselves in the market. Intershop Mobile Commerce is a fantastic solution that supports online retailers to implement their mobile strategy." For further information about Intershop Mobile Commerce, and to download the new Intershop whitepaper titled "Mobile Commerce -- Follow Your Customers!" please visit http://www.intershop.com/mobile-commerce .

About Intershop Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Press Contact Silja Ingham Intershop@proudpr.com +44 (0) 7792 949971 ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to info@m2.com)).

(c) 2013 M2 COMMUNICATIONS

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