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Business Process Outsourcing Featured Article

November 28, 2012

Media and Entertainment Companies Gain a Competitive Edge with Outsourcing Solutions

By Rachel Ramsey, TMCnet Web Editor

Alorica is a provider of business process outsourcing solutions that span the entire customer lifecycle. You may ask yourself, “Does outsourcing even apply to my industry?” The answer is probably yes – Alorica offers outsourcing solutions to automotive, consumer products and retail, energy and utilities, financial services, healthcare, technology, telecommunications, travel and tourism and Internet, media and entertainment industries. By helping you maximize the value of your customer relationships across multiple channels and touch points, Alorica’s suite of business process outsourcing solutions empower you to realize long-term relationships with your customers.


Once able to compete on factors such as connection speed and channel variety, providers of Internet, media & entertainment services are finding that the playing field has leveled in these areas. Now, to thrive in a competitive marketplace, these companies must focus not on building out their network infrastructure but building the quality of their customer service.

“We are strategic and well-versed in the industry,” said Mabel Rodriguez, senior vice president client services and operations, Alorica. “Our client services team is tenured and well-rounded with experience across multiple industries.”

Alorica has been supporting the Internet, media and entertainment segment since 1996, offering a suite of cost-effective outsourcing solutions that help you manage your customer relationships more profitably and efficiently, integrated business solutions and its analytics tool, which allows Alorica to drive performance and exceed goals for clients. The industry award-winning analytics tool gives it the necessary data to be strategic in its interactions and a competitive edge that is used to manage the day to day operations. 

The company’s teleservices, e-mail/chat, back-office, fulfillment and technology/CRM services flex to fit even the largest subscriber networks, helping drive efficiency, cut costs and improve service while taking your revenue to a new level.

According to Rodriguez, companies in the media and entertainment industry turn to Alorica because “we have the people, process and technology that allow us to compete and leverage our experience. The cross section of sales and retention across both residential and the commercial customers is an added bonus.”

Alorica serves Fortune 500 media and entertainment clients, including cable and satellite services, Internet content providers, broadcast providers and triple play providers. Its solutions allow clients to reduce capital expenditures and servicing costs, increase operational efficiency, expand customer portfolio and enhance revenue, increase loyalty, satisfaction and retention, improve speed-to-market and improve seasonal response and crisis management.

The Internet, media and entertainment solutions include everything from social media solutions and technical support to new customer services and customer retention programs.

For a national media and entertainment client, customer retention increased by a remarkable 51 percent over the life of the program and continues to surpass sales and retention results by more than 90 percent. Its customer lifecycle solutions also increased efficiencies and saved a leading cable and satellite client $5.3 million per year.

With an average client tenure of more than 13 years, Alorica offers the expertise and experience for outsourcing and improving your customer relationships for any industry. To learn more about how Alorica can help your industry needs with its business process outsourcing solutions, click here.

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Edited by Brooke Neuman


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About Alorica

Alorica is a leading Business Process Outsourcing Provider of customer management solutions spanning the entire customer lifecycle. From customer acquisition and sales, customer care and support, supply chain and fulfillment, to social CRM and mobile, Alorica offers a seamless customer experience across all service channels. Alorica's award-winning Business Process Outsourcing services span both the Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors across all industries for Fortune 1000 companies. Headquartered in Irvine, California with over 20,000 employees in over 40 domestic, near-shore, and offshore customer management centers, Alorica believes in creating opportunities for its clients, people, and in its communities. For more information, please visit www.alorica.com.

Featured Awards & Recognition

    With a long history of providing outstanding results for our teleservices clients, Alorica has been honored with numerous awards and recognition. We are proud to share some of our most recent accolades with you.