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December 17, 2012

Mediaflex CI Module Added to TMD's Mediaflex Platform

By Carolyn J Dawson, TMCnet Contributor

TMD has unveiled an enhanced Mediaflex platform, which consists of a novel Mediaflex CI or content intelligence module. This latest system offers extremely powerful business process administration, allowing organizations to generate, manufacture, administer, archive and publish content.


Smart process computerization and business analytics, along with workflow development tools, are provided by Mediaflex CI. Similar to large enterprises, any organization can now administer the complete media lifecycle in a proficient manner using the Mediaflex CI’s ability to comprehend and monetize the fundamental content flows within an organization.

It is imperative for organizations to develop workflows as per the needs of the business. It’s also critical to deploy computerized decision making that is motivated by business rules developed by an organization.

The requirement for lengthy manual decision-making can therefore be avoided, allowing the system to leverage complete and efficient gains. Metadata harvesting and search supervision, driven by the content files, are considered in the decision making process.

With the introduction of other processes that depend on the results of the decisions, organizations can now facilitate dynamic business process administration.

In a statement, Tony Taylor, Chairman and CEO, TMD said, “This is a remarkable addition to the Mediaflex platform, and transforms it from a leading asset management platform to a complete enterprise business system. We know from our discussions with broadcasters, production companies and archives that they have to match content workflows with commercial decision-making to deliver economies as well as make the media available as widely as possible, and that is precisely what we have achieved with Mediaflex CI. It is also designed with the future in mind, for instance being inherently cloud ready so that the same business processes can be designed, wherever the content is and whoever is accessing the system.”

A number of ground-pioneering media organizations worldwide have been using the established and sturdy Mediaflex workflow engine, which has been used as the foundation for developing Mediaflex CI. Organizations can generate business processes using drag and drop capability as Mediaflex CI offers an improved graphical user interface.

The organization’s requirements for producing business reporting and analytics are also fulfilled as a complete audit trail is provided by Mediaflex CI.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Braden Becker


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